Bullying is a major problem in our schools, workplaces, homes, and online. Over the month of February, and throughout the year, CKNW Kids' Fund's Pink Shirt Day aims to raise awareness of these issues, as well as raise funds to support programs that foster children’s healthy self-esteem. 

On February 23, 2022, we encourage everyone to practice kindness and wear pink to symbolize that you do not tolerate bullying.

As the Pink Shirt Day movement grows each year, we not only see more and more people practicing kindness – both online and off – we are pleased to use the funds raised through official merchandise sales and donations to help hundreds of kids affected by bullying. Since 2008, net proceeds of over $2.55 million have been distributed to support youth anti-bullying programs in British Columbia and throughout Western Canada. In 2020 alone, we were able to support programs that impacted more than 59,000 youth and children.

Learn more about how we put our funding to work by visiting our Where Your Donations Go page.